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TEDx Boston: Seth Priebatsch: The Game Layer on Top of the World
Here’s a great clip from TEDx Boston 2010. Seth Priebatsch of scvngr discusses how the last decade was all about the Social Layer (building connections) whereas this decade is all about the Game Layer...
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Wild Bird Band on TV
Pennington TV Commercial from Pennington Birds on Vimeo. Today we went live with our latest piece of the Pennington Wild Bird Seed campaign, a TV spot featuring the Wild Bird Band, four animated birds...
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Start with Why
This TED talk by Simon Sinek has sparked much conversation at IQ:Read the full IQ Article: Start with Why on IQ Blog.
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IQ Motion ID Tests
Hands down the most fun we’ve had with the IQ rebrand this year — the motion ID. Here are some motion tests the team has been working on. Big nod to Stefan, Boutte & Edwards on these. Make sure...
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Jung at Heart
Everyone knows that digital channels and devices have changed how consumers connect to brands. So today we are focused on enabling the consumer’s journey rather than just talking at them, as in days...
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Brand recognition from a 5-year-old
Hilarious and insightful perspective: Thanks to motionographer.comRead the full IQ Article: Brand recognition from a 5-year-old on IQ Blog.
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Ditch The Likes for Loyalty
You’ve heard of mobile-first organizations, those that launch first on mobile devices prior to web. That can be a good idea for some, but being a consumer-first organization is a universal necessity....
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Mechanical Bull Bests IQ CEO
As captured on video, IQ’s CEO & founder Tony Quin braved the mechanical bull at the annual SXSW SoDA (Society of Digital Agencies) party. Tony, who chairs the board of SoDA, said nothing but his...
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The Rise and Ruckus of Branded Journalism
As a growing copywriter with a print journalism background, I love the idea of “branded journalism.” Editorial content written for brands, targeted at consumers, supported by analytics, published in...
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You’ve Got a Video Problem
In the pre-digital days there really wasn’t a need for brands to produce more than the ads that went on traditional media. Now they need to produce an almost constant stream of fresh content to keep up...
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7 Steps for Better Branded Journalism
I don’t pretend to be a savvy shopper, but when I dive wallet-first into the clearance section at The Gap, I tend to stock up on accessories in my favorite color — black. Why? It’s a universal truth...
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How to Make Great Brand Videos
Consistently making great content is a tall order for many brands. Get some insight and tips from the presentation below: How to Make Great Brand Videos from IQ AgencyRead the full IQ Article: How to...
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Why YouTube Should Matter to Brands in 2013
Remember when Facebook hit 500 million active users and we all placed bets on whether or not a single website could ever reach 1 billion? And then last September when Facebook did it everyone in...
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How to Utilize the YouTube Partner Program
If you’ve been following my series on YouTube, you’ve already heard me harp on the importance of creating content specifically for the YouTube community rather than just re-purposing ads created for...
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Omnicom/Publicis Merger – Will Data Rule?
The big merger announcement of Omnicom and Publicis focuses squarely on the data side of the marketing business, specifically the use of data to target advertising and messaging. While this promises...
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Content Strategy: 7 Steps for a Better Voice & Tone
Publishing branded content in traditional spaces — better known as native advertising — has been a popular topic buzzing around lately. From the Native Advertising Summit that stopped by Atlanta this...
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5 Reasons to Rebalance Your 2014 Marketing Plan
Just like your stock portfolio needs to be rebalanced when market conditions change, you need to take a hard look at your media and channel mix in your 2014 marketing plan. Discussions of mix have...
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A Level Playing Field: How Small Brands Can Win with Digital
The marketing playing field is a lot more level than it ever used to be thanks to how digital has changed things. As a result, small brands now have the chance to fight and sometimes even beat big...
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How to Clone Your Best Salesperson
Imagine this: sales people that never get tired, never need vacations and happily work 24/7; they don’t need commissions and you always know where they are and what they’re doing. Best of all, every...
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Have You Been Scraped Lately?
If imitation is the sincerest form of flattery, scraping has to be right up there. Last week, we discovered a website hosted in the Bahamas called www.iqadvertisingagency.com. Some delightful...
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